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Education and Books for the
Hospitality Industry
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Guest
House Management Books
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Establishing
a tourism-based accommodation business
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EDU-Self
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Everything
you need to know about establishing a Bed & Breakfast or Guesthouse in
South Africa. Subjects range from small business and financial advice to
housekeeping and breakfast preparation. The manual gives a thorough
introduction to anyone considering this type of small business for
themselves. Compiled under the advice of Heather Hunter, President of the
NAA-SA and owner of HoneyPot B&B in Umhlanga, KZN, it is a reliable
source of information.
Get
your FREE copy.
Simply
send an A4 size pre-paid and self-addressed envelope to:
EDU-Self
B&B book offer
P.O.
Box 35402
Northway
4065
or visit www.edu-self.co.za
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R Henning
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This edition covers all
aspects of the establishment and management of a guest house, including:
the business plan; physical planning and layout; the guest cycle from
first contact to reservations to check-out; guest services; effective
marketing; food service; health, hygiene, including protection against
Aids. New features include: legal requirements such as the new labour
laws; web site marketing; meeting the requirements for star grading by the
Tourism Grading Council; menu planning; professional room preparation.
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Jan Stankus
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This book
is part of a series that provides
the tools to get a home-based business off to a great start and keep it
running in this competitive environment. Like having your own business
advisor, each edition features inside information from professionals
along with easy-to-use planning charts and worksheets.
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| Park Davis; Susannah Craig |
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Provides advice on
opening and running a successful bed and breakfast with information on
such topics as drawing up a business plan, setting guest policies, getting
listed in guidebooks, and developing a website.
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J. M. Bell; M. E. Davies;
P. Hardy
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With over 70,000 copies sold,
this must-have guide has proven itself the best and most reliable
source of information for aspiring innkeepers. Highly recommended
by both the American Bed and Breakfast Association and the
Professional Association of Innkeepers International, it presents
the facts from the insiders on how to start, operate, and promote
a successful establishment
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Rob
Adams; Terry Adams
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Ken
Parker
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Recommended
by The National Council of Hotel Associations, this revised edition of the
text provides practical guidance on all aspects of buying and running a
small hotel. It features examples, case studies, checklists, and specimen
documents. Chapters include: 1. Deciding whether hotel-keeping is for you;
2. Choosing the right hotel for you; 3. Making the search; 4. Raising
capital; 5. Making your purchase; 6. Assessing equipment and staffing; 7.
Book-keeping and accounts; 8. Tariffs, costs and advertising; 9. Up and
running.
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Dan
Marshall
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Topics include: Finding the right
property; cooking and menu planning; reservations, reception and billing;
purchasing and serving food and wine; managing your cash flow and
accounts; doing market research; writing your mission statement; creating
the WOW! factor.
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Amy Willcock
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No one knows more about
starting and running a bed and breakfast business than successful cook,
author and hotel owner Amy Willcock. The hotel that she runs with her
husband and their business partner, The George on the Isle of Wight, was
described in the Daily Mail as being run 'in the way in which you imagine
the hotel of your dreams to be run'.
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Peter
Venison
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Twenty-two
years ago, author Peter Venison's Hotel Management became a best seller in
the hotel and tourism industry, labeled a 'must read" on the
curriculum of every hotel school, and landed on the bookshelf of every
hotel manager. Despite many requests for a follow-up volume, Venison
declined, on the basis that he had nothing new to say. Now he does. Holed
up for several weeks in five star hotels while concluding a complicated
business deal, Venison realized that the standards offered by the industry
still fall short of perfection. As a result, he has put pen to paper to
produce this handy catalogue of suggestions to hoteliers, based upon his
considerable personal experience as a hotelier and perpetual hotel guest.
100 Tips for Hoteliers guides you from the inception of a hotel to its
opening and operation, offering practical tips for each stage of the
journey.
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Restaurant
and Catering Management Books
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| David H. Bangs; Peter
Rainsford |
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Thousands of people
dream of opening their own restaurant. This guide gives specific
what-to-do and when-to-do-it advice for preparing to open a restaurant.
Following its advice, nearly anyone can open the doors of their own eatery
within a year.
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| Carol Godsmark |
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Have
you ever dreamed of opening your own restaurant? With more people eating
out than ever before you would be entering a buoyant market. Running a
restaurant is a tough business, but it's also a most rewarding and
stimulating one - both on a personal level and a financial one if you
approach the business with prudence, professionalism, control, dedication,
together with imagination and flair.
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| Carol Godsmark |
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Gastropubs
are Britain's version of the French bistro, brasserie or Spanish tapas bar
and have grown into a vibrant and essential part of all that is good about
British food, cooking, style and hospitality. This book is aimed at those
who would like to get into the gastropub business, and at those already in
the pub business wishing to trade up.
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Marketing
Management Books for the Tourism & Hospitality Industries
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| George Richard |
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This book is a
comprehensive introduction to marketing in the tourism and hospitality
industry written from a southern African perspective. It is aimed at
students of university and technikon courses in marketing and tourism.
This detailed, accessible textbook on the role of the marketer in southern
Africa is presented in a clear and concise way, using real-life examples
drawn from a range of southern African tourism and hospitality companies
and destinations on all the key areas of marketing.
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| A. Bennett; C.
Jooste; L. Strydom |
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This edition of managing
tourism services strives to promote and instill a strong customer-centric
orientation in the reader. Therefore, the title places strong emphasis on
service orientation and the content focuses on managerial functions as
means of enhancing the experience of the tourist. This has led to the
introduction of new chapters such as service people management and the
consequence of tourism. Several existing chapters rewritten to enhance the
customer-centric and service-orientated focus of this edition. Several new
South African case studies and applications are included to ensure a truly
South African perspective
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Putting
Heads on Beds: The Complete Practical Guide to Marketing Your Independent
Hotel or Guest Accommodation (Paperback)
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| Michael Cockman |
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This
book will tell you everything you need to know about making a success of
your independent hotel or guest accommodation. It is an essential
marketing guide for managers and owners and any sales specialist new to
the hotel business. You'll find out to: price your product for maximum
profit; generate loads of free publicity; set up systems that make your
life easier; open your mind to local revenue potential; develop a product
that fits a profitable niche; understand the importance of a consistent
identity; make extra revenue through the internet; measure your level of
guest satisfaction; make the most of your advertising and sales
activities; make and use a marketing action plan; develop and empower a
support team; and recruit and manage a sales specialist.
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101
Ways to Promote Your Tourism Business Web Site: Proven Internet Marketing
Tips, Tools, and Techniques to Draw Travelers to Your Site
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| Susan Sweeney |
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Full
of practical, proven techniques and step-by-step strategies,
this informative resource teaches internet tourism businesses
how to attract visitors and convert them into paying
customers. With a design that allows each chapter to stand on its
own, the book provides easy and immediate implementation for a
variety of promotion strategies, including those geared for bed and
breakfasts, campgrounds, and theme parks. By learning to utilize
industry-specific internet newsgroups and mailing lists, businesses can
target their customers, examine advertising techniques of
their competitors, and ensure consistent visibility on the
Web. Tips on updating, revisiting, and rethinking a business's
online presence round out the advice, ensuring that potential and existing
clients keep coming back.Published May 2008
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Suggest
a Book
If
you would like to suggest a book to be featured on
this
page, we would love to hear from you. Just drop a line to Bruce at info@innproperties.co.za
.
If
you would like to write a short review, that would be even better!
See
also Inn Properties' guide to:
Selling
a Hospitality Property
Purchasing
a Hospitality Property
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